Spark Interest With Gratification and Trust
You might believe that direct mail is on a backwards trend nowadays, with so many opportunities to reach your potential customers in other, more digital ways. While it is true that technology offers these additional avenues, it should be noted that direct mail is still a very important part of the marketing puzzle. In fact, direct mail dovetails nicely into these digital touchpoints in ways that it never could have before, with analysis and constant campaign feedback. While it may seem that the trend is moving away from direct mail, what is actually happening is marketers are choosing to use fewer, yet more effective direct mail pieces to deliver their message into their potential customer’s mailboxes.
In utilizing the “less is more” approach, marketers are promoting more useful products to their customers and prospects. They are using a type of direct mail that contains “positive product” information and not just a piece of paper that gets lumped in with the trash.