Answer These 7 Questions Before You Hit Send!
There are many questions to answer before you embark on any marketing and advertising program or campaign. What contacts are receiving the message? Prospects? Customers? A recently purchased new list? Or a specific segment in your CRM?
Yes, there are many questions that must be answered way before the email delivery date. Some customers may respond to direct mail, others through social media, a website landing page or even email. Almost everyone has an email address or two. Email has had its ups and downs. Have you recently used an email campaign? If you answered no, here’s a how to get rid of the dust and cobwebs on your email machine in seven easy steps.