When you’re first initiating your marketing efforts, creating a ‘dream list’ can be a daunting task. It may seem like a process that needs constant upkeep, effort, and strategy because… well, it is.

Your customer list (or list of potential customers) is essentially the basis for the success of your marketing efforts. Serving your message to the people that you believe will react positively is fundamental for any marketing strategy. Your campaigns must be built around a strong message, and served to those who are most likely to engage with it.

Creating a dream list takes time, patience, testing, and often times, different avenues of marketing.